Whether you are looking for small business content marketing tips, newbie content marketing tips, or even if you’ve been around for a while, these tips apply to your business.
Read on to learn more about our favorite content marketing tips and tricks!
First Content marketing tip Know your audience
Before you can create any marketing strategy, you have to know your audience. But unlike most traditional methods, content marketing requires you to learn more than your target demographic.
Content marketing forces you to write blog posts and graphics that engage audiences. To do this, you need to understand what potential customers want. What are their interests? What do they need help for? And what words and phrases do they use to find answers online?
Publish Only High-Quality Content
The days of posting content for more text and keywords on your web are long gone, today people only have time for the best, and the search engine is trying to give that. You need to create great content every time you’re getting something out there.
Research your competitors
Given that 48% of B2B marketers and 77% of B2C marketers use content marketing, you are probably not the only company in the industry trying to attract customers with content. Well, that means you have competition. It also means that you can see what others are creating.
Take a look at what other competitors in your industry are doing with their content strategies. What formats do they use? What topics are they discussing? And how are their readers reacting?
Social Media Is Part of Content Marketing
Social media marketing and content marketing are two different categories of digital marketing, but they are closely related. You want content from your website shared on social networks. You post content on social networks, so that’s part of the content marketing strategy. It means that you must also receive your social media education.
Your Goal Is to Reach More Conversions
When you create new content, you should have one goal in mind: to increase conversions. You want readers to subscribe to your mailing list, take action to buy, share your content on social media, or take any other important branding and sales action.
Find a unique angle
This is one of the essential content marketing tips. While your competitors can be excellent sources of topic ideas, you should avoid posting too much content to others. After all, the purpose of content marketing is to provide your customers with helpful information, not readily available information.
Anytime you see a good idea, resist the temptation to replicate it with a few modifications. Instead, see the subject as a starting one and look for ways to take your unique angle. This will prevent you from being part of the “echo chamber” and be much more interesting to your readers.
Make Your Content Easy to Find
Yes, keywords are always helpful. But you only want to target the essentials. When you make your content easy to find through search engines, you’re not done. You need to organize it on your website so that visitors can browse the categories and use the search bar to find what they need.
Make relevant connections to your business
Although it is essential not to be too promotional, you should look for opportunities to mention your products and services, where appropriate. Even if this is simply a link to another page at the bottom of a blog post, keeping visitors on your site beyond the first thing they see is key to converting them into customers.
Set measurable goals
As with any marketing strategy, you must have concrete for the content of your site.
So before you start, figure out what you expect. Here are a few of the common content marketing goals:
- Boost site traffic
- Attract more first-time visitors
- Attract more targeted visitors
- Generate subscriptions for a mailing list
- Get shares on social media
- Boost conversions on your site
Monitor your progress
When you use these content marketing tips as you post content on your site, make sure you regularly monitor your progress against your goals. Although it is easy to look at the volume of pages you have posted and feel like you have something, it is necessary to check if pages generate results.
Make the Google Analytics check part of your routine track metrics that indicate overall performance. If everything is fine, keep doing what you’re doing – and if not, use this data to revise strategy to be more efficient.