Nowadays, mobile applications are becoming the dominant form of digital interaction and an important part of the business industry. People not only use their mobile devices and tablets to browse the internet, but they often use mobile apps daily. While a responsive website is mandatory, a simple and creative mobile app is important for business growth and success.
Today, mobile apps are becoming the dominant form of digital interaction and an important part of the business industry. People not only use their mobile devices and tablets to browse the internet, but they often use mobile apps daily. While an adaptive website is mandatory, a simple and creative mobile app is important for business growth and success.
An adaptive website is a website whose design aims, through different principles and techniques, to offer a comfortable viewing on screens of very different sizes.
However, most of a user’s time on a mobile device is spent on applications, which are easily accessible programs downloaded from download platforms (android/apple..).such that people spend 87% of their time on mobile applications and only 13% on web applications.
According to GSMA data, there are currently more than 5.13 billion people with mobile devices globally, which means that 66.53% of the world’s population has a mobile device (cell phone, tablet …).
In Morocco, nearly 40% of the population uses a smartphone.
If you’re still not sure why every business needs a mobile app, here are the main benefits of having one for your business.
7 reasons to have a mobile application for your business
Increase the visibility of your business
According to statistics, users spend more than 200 minutes a day on their mobile devices. So, having an app can help increase the visibility of the business and promote its growth.
Customer loyalty is one of the most important reasons to build a mobile application for your business. A mobile application allows businesses to communicate directly with their customers via integrated shopping, ads, notifications and promotions.This communication has a significant impact on customer loyalty.
You want your brand to be the first thing a customer remembers when it comes to products and services. Mobile apps help businesses enhance their brand. First, by including all the useful features, which customers need and will love. Second, you will use integrated offers and promotions that keep a customer engaged with your business.
Create direct marketing and communication channels
Launching your mobile app is an advertising step anyway, as it can be successfully used to draw users’ attention to your brand through various marketing campaigns.
Apps can provide general information, prices, booking forms, search functions, user accounts, messengers, news feeds, and much more. What helps you spread information about your business
A mobile application also helps you communicate with users and get their feedback, conduct surveys, allow users to report errors, including special offers and promotions.
Mobile applications work as a direct marketing channel with your customers. By integrating different loyalty programs, you can make your customers visit again and spend more time than usual. And be aware that when your customers’ satisfaction increases, sales also increase.
Stand out from the competition
When the competition in some areas is still low, you can take a big step ahead of your competitors and seize as many opportunities as possible to increase your brand awareness. Be the first in your area to offer a mobile app to your customers. By starting to use mobile apps as a marketing and sales tool, you can certainly strengthen your position for the future.
Research and analysis
When users use your mobile application, you can collect data for further analysis. This data will provide you with useful information that will help you in developing your business. For example, which products your customers buy the most, how much time they spend on the app, what they like and dislike about your products or services.
A mobile app won’t save your business, but it’s an important part of it because it can help a business grow quickly, no matter what type of business it is.