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If your business is doing just fine without a website, you may be asking yourself: do I really need to create a website for my business?
The short answer is yes, you need to create a website and now is the most important time to invest in a website for your business.
A website offers a wide variety of benefits for both small and large businesses, and most of these benefits are growing exponentially in each year, just like the internet itself. It has become common for people to go online to check out the company or brand before hiring them or simply buying their products or services. Your business website is not just about selling your products/services to the customers, but it is also about providing them with everything they need. So it’s obvious that you absolutely need a business website, unless you don’t want to grow your brand or business.
Not convinced? We’ve put together five of the biggest benefits your small business can receive, even on a simple website.
Main reasons why you need a website for your small business:
A website makes you look professional:
some consumers do not consider a company without a website.
Your website is your number one marketing asset because we live in a digital world. Consumers expect businesses to have an online presence (including a website) and consider a business without one to be less professional.
84% of today’s consumers believe that a website makes your business more credible than companies that only have social media profiles. Your website is also the perfect place to showcase any professional certifications or awards your business has.
Your website can attract new customers with Google Our world is becoming more and more a digital world, where Google is now processing more than 80,731 search queries per second on average (view them here), This translates to about 2.54 trillion searches per year. The graph below shows the total number of searches throughout the history of Google:
In Morocco according to the 2019 report, Google remains the most used site with over 71 million visits per month. The time spent as well as the number of pages viewed for each of its visits are respectively 15min 48s and 13.1 pages.
To encourage continued success, you need to attract new customers, and one of the best ways to do this is to make yourself visible on Google.
With a well-optimized website (using SEO), you can increase your company’s presence and ranking on search engines for a variety of search terms and attract a steady stream of new customers.
You can clearly present your products and services
As more and more consumers turn to Google to search for a product or service before making a purchase, your company’s website is the perfect opportunity to present your products or describe your services in detail with beautiful images.
You can use the design of your website, as well as the images presented, to give people an idea about your services and products. You can also publish important information about the products and services on your website to make sure that you attract the right customers.
To be truly competitive
Most of your competitors have most likely already established their online presence. This includes having a modern website, an active presence on the appropriate social media platforms (Twitter, Instagram, and even YouTube), and a business listing on Google My Business.
If you create a website website can provoke questions from consumers like, are you so strapped for cash that you can’t even get yourself a website? is your business not interested in the technology to build one as the world becomes more and more digital?
All these things you don’t want people to think about your business. As a result, you risk losing a significant amount of revenue to your competitors if you don’t have a decent digital presence.
Direct communication with customers
Another reason to have a business website is that it provides a means of direct communication with your customers to find out what they want and what they think about your business. Many business websites have a chat option as well as survey forms for customers, which can help them easily communicate with you, and allows you to answer their questions and learn about your strengths and weaknesses. Also, by having a blog or even just a feed on your website, you can inform customers about your latest offers, products, promotions, events, photos or any other content.
So, do I need to create a website for my business? The final result
I hope you’ve now realized that the question is not “Do I need to create a website for my business?”, but “Can I afford not to have a website in 2020?”. And the answer, if you want to continue to thrive in the long run, is no. A website is one of the best investments a business can make for its future.
Finally, if you have any questions about creating a website for your small business, don’t hesitate to contact us, our creative and experienced team is always at your disposal!