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Brands are more likely to focus on fall and revise their Strategies For Content Marketing for the coming year. However, businesses can still make the most of content marketing to attract new customers and retain loyal buyers. It would help if you had written strategies for content marketing plan.
These are six critical Strategies For Content Marketing that your business can take part of:
1. Display advertising makes an incredible comeback
Marketing experts and our experience showed that static image advertising has been performing again when we thought consumers were saturated. Display advertising is making an unexpected and significant comeback and should be part of your 2022 strategies for content marketing. Video advertising may have taken the lead in paid promotion, but display advertising has been a significant player.
This is why you need to use remarketing. Remarketing is the way to retarget customers with photos of the products they have purchased or landing pages that they have visited. This taps into their positive experiences. A familiar flashback to a positive brand or product experience can elicit a new visitor, much like a friend you had fun with last year. This visit is highly likely to result in a sale.
It is possible to remarket by showing the variant of a product that the customer has already bought. If they bought a harness for their dog, you could design the image to show them the leash. Was the consumer part of a larger collection? Display advertising can be used to retarget customers with display advertising. This will show them the rest of your collection, along with a discount for repeat customers. This will reward loyalty and encourage purchase decisions.
Please do not underestimate the importance of showing your previous customers what they purchased to remind them about your buyer/vendor relationship and encourage them to shop again for another satisfying product or service.
2. Voice Search enabled on-page content
It’s hard to find a home in America without a Google Home personal assistant or Alexa. The launch of the Google Home Display is one of the most innovative innovations. It’s a tablet that provides virtual assistance visuals. We’re sure every home will have one.
Google’s move to virtual visual assistants fulfills consumers’ need to search online for services, products, and general information using their voice. Google Home Display will display the most relevant recommendations based upon the search query that the consumer has given.
Consumers will no longer be typing “Dog grooming Miami” into their search engines. Instead, they will search using colloquial terms such as:
- Best dog grooming in Miami
- Dog grooming is available in Miami on Sundays
- Miami’s top-rated dog groomers
One of the most significant changes in content marketing is the shift to conversational searches for products and/or services. To help index those search terms, website designers already include key phrases in their landing page copy (LPC). These conversational search terms can also be used in your blog content and social media to increase traffic and improve results.
3. Long-Form Blog Content
We understand what you’re thinking. It can’t be easy to find time to update your blog, among other tasks that your marketing team must complete. Google and other search engines will reward businesses who invest in quality content by driving more targeted traffic to your site. While you might think blog posts are not important, you will see that they are an effective magnet for customer recruitment and retention if you look at your referring traffic analytics.
Search engines’ algorithms are complicated. They are intelligent enough to distinguish high-quality strategies for content marketing and informative content from bogus. We have all seen websites with only 300-500 words blog posts, tag clouds, and almost any other content that could be used for the ‘blessings’ of search engines. This type of content is not good for SEO and your customers, who can (like Google) detect fluff rather than relevant content.
The highest performing blogs are over 2,000 words. Blog content that is between 1,200-2,000 words performs well. Many marketing professionals have convinced brands that 500-800 words is the ideal length for blog posts. Search engines will not accept articles shorter than this length. Let me tell you, although 500-800 words is the best length for a marketing agency when it comes to expediting content services, it may not be the most effective or efficient for your business.
Keep your content short and break it into paragraphs. Also, make sure to set your H1, H2, and H3 tags appropriately. It makes your long-form blog content more readable, and search engines will reward you with more traffic if it is well-structured.
4. Instagram Direct Retail (In App) Sales
Instagram revolutionized e-commerce in 2019. When we are looking for inspiration, we all go to Pinterest and Instagram. Both networks now allow consumers to buy directly from posts they’ve viewed.
You will need to use Instagram more in 2022 if you sell physical products or services. The first step is to make sure you have an Instagram Business account (and not a personal one) so that you can unlock and start utilizing all the tools and analytics information provided in the business dashboard.
Second, grow your audience. Find out what works. Multichannel advertising promotions where you give away something. You can give away a grand prize or a variety of coupons, or even rebate discounts. Give people a reason to follow your Instagram account and flock to it. You can build your brand personality with Instagram Stories. The more personal, the better. To retain and engage your Instagram followers, give away a small prize each month. Launch products with buy-in app opportunities to increase sales.
5. Personalized Brand User Experiences (UX)
What does it feel like to receive an email like this one? “Dear Valued Customers”… Anyone who gets an unpersonalized email like this can already hear the internal dialogue. This type of broadcast emailing is not only ineffective, but it can also make people feel irrelevant or just part of the “crowd” of people your company wants to reach.
They won’t believe you care about their business if they don’t see it.
Personalization is possible on all email marketing platforms. Here are some tips to help you make your website subscription form a success. Separate first and last names so you can integrate them into your email marketing communications.
Customers will know the name of your business, the place you are located, and the products or services they sell if they like your business. If you want to get them to purchase your product, shouldn’t you address them by their first name? It’s a great way to build brand loyalty, and it makes a huge difference.
6. Marketing to Customer Retention
Retention is essential to your 2022 strategies for content marketing. This will help you reach new markets and increase your customer base. After a customer has bought from you and had a positive experience, they will return to your business. Your marketing plan should include their long-term value as repeat customers.
Acquiring customers is more expensive than selling to existing customers — current customers spend 67% less on average than new customers