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Marketing and social media have completely different definitions. So what is the social media marketing meaning?
What Is The Social Media Marketing
Social media marketing, in general, refers to marketing via social media sites such as Twitter, Facebook, and Instagram. Social media marketing allows people to interact and connect on a more personal and dynamic basis than traditional marketing. Social media marketing strategies can be as simple as having a company website, a Twitter account, or adding social sharing buttons at the end. You can make a campaign that includes creating viral videos on YouTube, using paid Facebook ads, and running contests on Instagram.
Social Media Marketing and Social News
What is the social media marketing simplest form! It is to tag articles and blog entries for easy submission and voting on social news sites like Reddit. You’ve probably seen this type of social media marketing in action if you’ve ever seen a Share This widget placed at the end of an article. This type of marketing is easy to automate. This type of marketing can also prove extremely effective for media companies and can be a great way to promote a company’s blog.
Blogs and Social Media Marketing
Blogs can be used in many ways as an extension of traditional media. Blogs can be used as an extension of traditional media outlets such as newspapers and magazines. Review copies of products can be sent to magazines and newspapers, but they can also be sent out to popular blogs on the topic. You can also create virtual tours on blogs. Virtual book tours are a popular way for authors to connect with their readers without having to travel. Virtual book tours may include interviews with authors, Q&A sessions, book reviews, and giveaways.
Social Media Marketing and Social Networks
It has become increasingly important to have a presence on social networking sites like Twitter, Facebook, and even MySpace. There are many social networks available that can be used to promote specific products. A musician may create a profile on Spotify and Last. FM. However, a movie might do best through Flixster instead of Facebook. Marketers have the opportunity to reach customers through social networks. This is a great place to start if you want your marketing efforts to become viral and grow.
Twitter as a Social Media Marketing Platform
In recent years, Twitter has gained popularity as a place in the social media market. Although Twitter is far from its humble beginnings, it is still important to consider it a blog. While the primary purpose is to get the word out about something, it is just as important to add a personal touch rather than relying on RSS feeds to deliver stale press releases or repeat the company blog. In addition to growing many followers and getting messages retweeted to reach even more people, Twitter can be particularly effective when interacting with customers and fans.
YouTube as a Social Media Marketing Platform
YouTube and viral videos are two of the most powerful social media marketing strategies. YouTube is a great option to be the focal point of a larger social media campaign. However, it can be more expensive and time-consuming. YouTube’s social nature makes it a great platform to interact with customers and get them involved in marketing. Microsoft’s response to the “I’m a Mac” commercials was a great example of social media marketing capable of doing on YouTube. Microsoft decided to engage in a viral campaign called “I’m a PC.” This campaign saw customers upload “I’m a PC!” video responses. This customer interaction is key to social media marketing and the foundation of any effective strategy. Your brand loyalty will grow the more you get to know your customers.